Return to site

5 Restaurant Logo Design Options to Consider

5 Restaurant Logo Design Options to Consider

 

Ever thought how McDonald’s capitalizes on itsgolden arches or how Burger King has been using the same logo for decades thatsets it apart?  

Wait, are you planning to have a fantasticrestaurant logo design and feeling scarcity of ideas?  

You’ve landed to the right page where you canfind the best restaurant logo design options and make your restaurant stand out in the competition. Because your restaurant deserves to have the best logo that truly represents your core values and how you’re different than others.  

Plus, you get to understand how each logooption works for achieving different branding goals, below, so keep reading andunderstand what options you have.  

 Lettermark

Since its your restaurant’s corporate face andyou want it to keep as simple and recognizable as you can, why not uselettermark? Yes, lettermark restaurant logo design can make a difference inyour branding efforts and bring a new change in your brand's overall personality.  

Not sure how a lettermark can help yourrestaurant grow in terms of branding?  

A lettermark is basically a logo consisting ofthe initials of a longer name, just like KFC which is short for Kentucky FriedChicken. Now, picture using the full name into the logo and do you think KFC could've pulled their branding plan so well as they did with the initials?  

That's the power of using lettermarks as therestaurant logo design that you must consider for your restaurant, too. 

 Wordsmarks

Just like lettermarks, you can also use yourfull name as your brand’s logo design! 

Yes, there’s no written rule that you can’tuse your name as the restaurant logo design as you’ll find a lot of brandsusing this approach. For example, you’d have seen brands like Burger King aswell as Hardees that have their name as the logo.  

Well, this approach is called wordmark thatdesigners often use for creating the best restaurant logo design. And now youmay consider wordmarks for having the best restaurant logo design, too.  

Abstract Logo

Sometimes not using words can offer arestaurant logo design a distinct element that makes the branding effective!  

You can sit with your designer and see how youcan utilize the abstract logo design for your restaurant’s corporate face.Using abstract can communicate a number of key branding messages to your core consumers and you can relate your brand with a specific value or emotion.  

For example, you can use colors or shapes tocreate awesome restaurant logo design that none of your competitors are usingand make your branding more relatable to those who prefer artistic approach.  

Combination Mark 

Remember the mermaid from Starbucks and thecute, little girl from Wendy’s?  

Well, you can use a combination mark as yourrestaurant logo design and offer your branding a fresh touch as these giantshave done. A combination mark is basically the mixture of abstract and wordmark that has your business name as well as a design character. 

Using the combinationmark can offer your restaurant an element of memorization which is one of the prerequisites of the best branding plan. The ability to be remembered by peopledecides how effective is the restaurant logo design and you get to have thisfeature via combination mark in your restaurant’s logo. 

 Mascot Logo 

If you want to have a comic effect in yourrestaurant’s branding, you may opt for mascot logo! 

A mascot logo is basically an illustration oran animated character that gives the brand a fun element along with beingmemorable. You can consider using mascot for your restaurant logo design and have an awesome branding experience for your organization.