A professionally made logo plays a vital role in the promotion of any restaurant. Imagine trying food at 5 different restaurants that have no signs or identifying symbols. Could you still be able to remember the name or what you liked or disliked about each restaurant? Certainly not!
A professionally made logo plays a vital role in the promotion of any restaurant. Imagine trying food at 5 different restaurants that have no signs or identifying symbols. Could you still be able to remember the name or what you liked or disliked about each restaurant? Certainly not!
A professionally made logo plays a vital role in the promotion of any restaurant. Imagine trying food at 5 different restaurants that have no signs or identifying symbols. Could you still be able to remember the name or what you liked or disliked about each restaurant? Certainly not!
Uniqueness
To be distinct, you need to know why you’re different from your counterparts. Iconic restaurant logos have a unique personality that can be seen in their product packaging and service. Think about all the flourishing fast-food restaurants in the world and what are their unique points.
They all have something different from the rest which provides a recognition edge in a bunch of businesses. Therefore, research your competitors and make a shortlist of selling points that make your business stand out in a bunch of restaurants.
Expressive Typeface
A great food logo doesn’t need to have fancy symbols only. The real thing is your expressive typeface that is unique and simple to attain dignity. The biggest names in the restaurant business like Ihop, Subway, and Denny’s use letters with no logomark.
Keeping that in mind, try to create a unique lettering logo that makes your business name remarkable. The font style should reflect the tone of your restaurant business. Don’t rely on fancy scripts, rather follow the design elements of well-known restaurants.
Simplicity
It takes time to make good restaurant logos, but the final design should be quite simple. Be consistent and keep editing until all unnecessary segments are removed from the final logo design.
You can also get feedback and logo inspiration from your most loyal and valuable customers along the way. Therefore, consider being simple in every perspective and get a restaurant logo design that can express your real brand identity.
Balanced Shapes
Sizing and shapes are crucial in designing restaurant logos. Negotiate with your designer and try not to mix strange elements. Shapes should be compatible with the design and color scheme. Large size restaurant logos look odd when the interior shapes are too small.
This leaves a lot of excess space which is considered inappropriate. A cluttered logo confuses customers and they are immediately turned off when shapes are out of balance.
Colour Symmetry
Beyond shape uniformity, you also need useful color combinations in food logo design. Most restaurant logos have no more than 2 or 3 colors. You can certainly include more, but it will get harder to keep the logo design balanced.
Wrong colors association can make it hard to nail down your branding. Therefore, research color theory and pick the perfect color scheme for your restaurant logo design.
Share your views and learning outcomes from this article.
